Showing posts with label Campaign. Show all posts
Showing posts with label Campaign. Show all posts

Monday, March 3, 2014

Stunning 68-Year-Old Lands Major Cosmetics Campaign

 

Nars Cosmetics just cast 68-year-old actress Charlotte Rampling for its forthcoming ad campaigns. WWD reports that the beauty brand's creative director François Nars will shoot Rampling — known for her work in The Duchess, Melancholia, and Dexter among other films — in black and white for their upcoming campaign. “She is a natural beauty that feels strong, yet relatable,” Nars told the paper.

While beauty ads often feature people who look 20, Nars isn't the first brand to put someone older than that in marketing material. MAC cast 90-year-old Iris Apfel did for a 2011 campaign and, as you can see, she crushed the whole modeling thing.

 

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Photo Credit: Getty Images

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From Cosmopolitan.com. Visit Amazon Beauty Center here

Sunday, January 12, 2014

Lupita Nyong'o Lands Her First Fashion Campaign

Breakout actress-of-the-moment and fashion plate Lupita Nyong'o fronts Miu Miu's spring/summer 2014 ads. That's one major film role (12 Years a Slave) under her belt/tasseled sash, and one major fashion campaign to boot — pretty impressive stats for someone fresh on the Hollywood scene. In addition to being strikingly beautiful (miutiful?), the ads and her new partnership with the fashion brand presumably mean she's all set in terms of her awards-season wardrobe.

Miu Miu's campaign imagery also features Elle Fanning, Elizabeth Olsen, and Bella Heathcote. See their photos here. 

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Photo credit: courtesy of Miu Miu


From Cosmopolitan.com. Visit Amazon Beauty Center here

Tuesday, September 10, 2013

<i>Cosmo</i> Exclusive! A Behind-The-Scenes Look at Katy Perry's Killer Queen Fragrance Campaign

Deputy beauty editor Jessica Matlin jet set to Cali to be on the scene of Katy Perry's Killer Queen fragrance campaign and found out Katy's inspiration behind her latest spritz, why she's ready to leave Candyland behind, and a whole lot in between.

"I love what I do, and when I don't love what I do, I'll make a change, I can't be the candy queen forever," Katy says in her Part of Me documentary-style film. She also posted this quote on August 7 to Facebook, "Ashes to ashes, dust to dust, a new beginning is a must."

Clearly this pop star is taking the first train out of Candyland, entering into her a world of sophistication and complexity—all while launching her newest perfume Killer Queen, $59, macys.com, (named after Katy's favorite song, Queen's Killer Queen)—which lines up perfectly with her evolving self.

"We had to think greater, grander, bigger [when it came to the] evolution of my fragrance, especially because of who I am as an artist and the path I'm going to be taking. I wanted to create a mysterious scent that wasn't too girlie—I had a couple of ideas and this was one of them. It’s sort of like predicting the future, since you don't know where exactly you'll be style-wise [since the launch is in September], but I kind of had an idea."

Speaking of her fragrance's new look: [Inspired by a queen's scepter], "It's a gorgeous glass that has a kind of ombré [burgundy-to-yellow finish] from the bottom to the top. I wanted it to be like you had a gem in your hand. A real prestigious, royal, rich thing to it. And since it has a theme that I love, I wanted it to have a crown nuance, but instead of going the complete crown route, I wanted to design my own crest [to go] on top. I thought it was very symbolic of monarchy, royalty, and over the topness." 

As for the juice?, This scent [which was inspired by Chambord, a berry liqueur, and consists of dark plum, red velvet flower, wild berry, bergamot, jasmine, plumeria, cashmeran, patchouli, and praline], is for the strong, confident, and independent woman. She’s wearing it for herself, mostly. She is not doing it for anyone else. It’s all about strength, [which] you can see in the commercial [above, shot by Swedish director Jonas Akerlund]. Fragrance for me is the bonus. It’s not the thing that makes the woman the woman. It’s the thing that bonuses whatever she already has." 

Below, a snap of Katy and her crew during the filming of the ad, captured by photographer Tim Walker. 

Speaking of her latest parfum, Katy was more involved than your average celebrity. "When I do collaborations with people, they’re typically always very annoyed with me. I think that maybe they’re not used to having such a strong-minded [partner]. You’d think after the fourth, fifth, and sixth meeting, you would just give in [and say] 'Okay, just do that.' But I feel comfortable pushing back, because sometimes I have a vision in my head and I don’t know how to explain it except to just experiment. And somehow the experimenting process leads to the final destination. I knew that this time I wanted less gourmand and more of an [original] scent.

At first I was referencing really unique fragrances like Thierry Mugler’s Alien and Tom Ford’s Black Orchid—things that had a unisex ambiguity. [Scents] that you walk in and you’re like, “WHAT’S THAT? WHAT’S THAT?!” but you can’t pinpoint who it is because the aroma that they have on is so mysterious. I wanted to go more in the direction of a mysterious fragrance, but of course I didn’t want to alienate either. [So this one ] is a soft, dynamic kind of floriental scent that isn’t too girly. For me, it would have been an easy route to go edible, which is fun, I like wearing edible stuff too, but I wanted it to be more than just cake."

So how did the singer know she was onto something with her new scent? "I would wear it around my other girlfriends and around people who don’t know that this is my business and they really loved it." As for how Katy applies fragrance, "I pirouette into my fragrance or bow into it [laughs]."

For more Katy, download her latest single Roar off of her "Prism" album, which is set to be released this October. 

Photo Credit: Coty

Follow Carly Cardellino on Facebook and Twitter.


From Cosmopolitan.com. Visit Handbags reviews and advice for best reference here

Sunday, August 18, 2013

<i>Cosmo</i> Exclusive! A Behind-The-Scenes Look at Katy Perry's Killer Queen Fragrance Campaign

Deputy beauty editor Jessica Matlin jet set to Cali to be on the scene of Katy Perry's Killer Queen fragrance campaign and found out Katy's inspiration behind her latest spritz, why she's ready to leave Candyland behind, and a whole lot in between.

"I love what I do, and when I don't love what I do, I'll make a change, I can't be the candy queen forever," Katy says in her Part of Me documentary-style film. She also posted this quote on August 7 to Facebook, "Ashes to ashes, dust to dust, a new beginning is a must."

Clearly this pop star is taking the first train out of Candyland, entering into her a world of sophistication and complexity—all while launching her newest perfume Killer Queen, $59, macys.com, (named after Katy's favorite song, Queen's Killer Queen)—which lines up perfectly with her evolving self.

"We had to think greater, grander, bigger [when it came to the] evolution of my fragrance, especially because of who I am as an artist and the path I'm going to be taking. I wanted to create a mysterious scent that wasn't too girlie—I had a couple of ideas and this was one of them. It’s sort of like predicting the future, since you don't know where exactly you'll be style-wise [since the launch is in September], but I kind of had an idea."

Speaking of her fragrance's new look: [Inspired by a queen's scepter], "It's a gorgeous glass that has a kind of ombré [burgundy-to-yellow finish] from the bottom to the top. I wanted it to be like you had a gem in your hand. A real prestigious, royal, rich thing to it. And since it has a theme that I love, I wanted it to have a crown nuance, but instead of going the complete crown route, I wanted to design my own crest [to go] on top. I thought it was very symbolic of monarchy, royalty, and over the topness." 

As for the juice?, This scent [which was inspired by Chambord, a berry liqueur, and consists of dark plum, red velvet flower, wild berry, bergamot, jasmine, plumeria, cashmeran, patchouli, and praline], is for the strong, confident, and independent woman. She’s wearing it for herself, mostly. She is not doing it for anyone else. It’s all about strength, [which] you can see in the commercial [above, shot by Swedish director Jonas Akerlund]. Fragrance for me is the bonus. It’s not the thing that makes the woman the woman. It’s the thing that bonuses whatever she already has." 

Below, a snap of Katy and her crew during the filming of the ad, captured by photographer Tim Walker. 

Speaking of her latest parfum, Katy was more involved than your average celebrity. "When I do collaborations with people, they’re typically always very annoyed with me. I think that maybe they’re not used to having such a strong-minded [partner]. You’d think after the fourth, fifth, and sixth meeting, you would just give in [and say] 'Okay, just do that.' But I feel comfortable pushing back, because sometimes I have a vision in my head and I don’t know how to explain it except to just experiment. And somehow the experimenting process leads to the final destination. I knew that this time I wanted less gourmand and more of an [original] scent.

At first I was referencing really unique fragrances like Thierry Mugler’s Alien and Tom Ford’s Black Orchid—things that had a unisex ambiguity. [Scents] that you walk in and you’re like, “WHAT’S THAT? WHAT’S THAT?!” but you can’t pinpoint who it is because the aroma that they have on is so mysterious. I wanted to go more in the direction of a mysterious fragrance, but of course I didn’t want to alienate either. [So this one ] is a soft, dynamic kind of floriental scent that isn’t too girly. For me, it would have been an easy route to go edible, which is fun, I like wearing edible stuff too, but I wanted it to be more than just cake."

So how did the singer know she was onto something with her new scent? "I would wear it around my other girlfriends and around people who don’t know that this is my business and they really loved it." As for how Katy applies fragrance, "I pirouette into my fragrance or bow into it [laughs]."

For more Katy, download her latest single Roar off of her "Prism" album, which is set to be released this October. 

Photo Credit: Coty

Follow Carly Cardellino on Facebook and Twitter.


From Cosmopolitan.com. Visit Handbags reviews and advice for best reference here

Wednesday, April 10, 2013

Saying No to the "Say No to Size Zero" Campaign

Korin Miller
Korin is the site director for Cosmopolitan.com. She loves uncovering cool new research and learning more about what makes guys tick. Outside the Cosmo office, you can find her running with her dog, trying to convince friends to go to karaoke bars, and watching as much reality TV as humanly possible. Hit her up on Twitter: @korinmiller
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Michelle Ruiz
Michelle is the news editor for Cosmopolitan.com. She's obsessed with interviewing celebrities and spotting the latest pop culture trends. Her life highlights include chatting with Ryan Gosling about sex dolls, dancing on stage at the Oprah show, and shopping with her mom on Long Island. Tweet her: @michelleruiz
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Dara Adeeyo
Dara is the associate web editor for Cosmopolitan.com. She's intrigued by all things digital. Dara loves playing with html and discovering new studies. When she's not reading up on the latest cocktail recipes (for work, of course), she can be found breaking it down on the dance floor or watching the Investigative Discovery channel. She also has a sick obsession with nail polish, elephants, and most importantly, Nutella. Dara basically lives on Twitter, so tweet at her and say hey: @dadeeyo.
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Elisa Benson
Elisa Benson is the senior editor of social media for @Cosmopolitan?so, yes, she tweets about sex for a living. Elisa grew up in Ohio, attended Colgate University, and wrote love and relationship advice for Seventeen before graduating to Cosmo. She lives for girly things (weddings and eyelash extensions and Pretty Little Liars?) and frequently tweets about all of the above: @elisabenson.
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From Cosmopolitan.com. Visit Handbags reviews and advice for best reference here