Once you've seen it, you might be confused by RiRi's sudden British accent at the beginning where she muses about love. Don't be fooled - it turns out that soulful voice is actually none other than British supermodel Agyness Deyn who lent her voice to the project.
The video then moves on to flashing scenes of love, madness and heartbreak where Rihanna falls in head-over-heels for a boy (who looks remarkably like her ex, Chris Brown - ahem). On the controversial clip which has drug-induced elements, the 23-year-old reveals: "It's probably one of the deepest videos I've ever done. It's all about love and love being like a drug... The good feeling of it and the dangers of it, that's what this video is about."
What do you think of the song?
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