Once upon a time Abercrombie & Fitch was offering to pay the Situation a "substantial" amount of money to not wear their clothes. Obviously the brand of the sweatpants he wore often on Jersey Shore were easy to identify by the huge ABERCROMBIE running down his thigh. That was in 2011, and Abercrombie has just recently learned that the real problem isn't the Situation, it's the pants themselves (hm!), and if they didn't make them at all they wouldn't have had this problem to begin with.
Hoping to boost sales among Youngs who now seem more inclined to pick up tank tops at stores like H&M for $10 rather than A&F-emblazoned sweats that retail for around $70, the brand has pledged to phase out their logo on clothing in North American stores entirely by the spring, reports the Christian Science Monitor. Apparently they've reduced their logo-branded merchandise by half for this fall season. A&F CEO Michael Jeffries claimed on a conference call with investors that the logo-free clothes are "gaining traction" with customers.
Executives did not comment on whether or not they plan to phase out branding their shoppers with the thick stench of Abercrombie fragrance they pump through the air vents in stores that stays with you for days.
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